Ultimate Guide to SEO Audit in 2019
The robots.txt file allows or prevents crawlers from accessing your website. For the aim of your site’s SEO audit guide, manually check the robots.txt file and confirm it’s not restricting access to any of your vital pages. To allow full access to your site robots.txt file should appear as if this Even once you allow all crawlers to index your site, you’ll want to stop them from indexing certain pages.
Site architecture is one of the foremost important aspects of your website in terms of usability. Performing an SEO audit guide may be a great opportunity to make sure it’s performing at an optimal level of performance. This is often something of a laborious task, but one among the foremost important to make sure continuous improvement of your SEO rankings. If you are doing not have solid foundations in your site architecture you’ll lose tons of traffic and clients.
Make an inventory of each page and count the number of clicks it takes to urge to every page from the homepage. Then evaluate whether you’ll reduce the number of clicks and make navigation easier and faster. Also evaluate whether you’ll improve links between important pages (internal links), or include more links from smaller pages to pages you would like to rank higher. The foremost important SEO audit guide pages of your website should have the very best number of internal links pointing to them.
Crawlers are even busier than the remainder folks and have an allocated amount of your time to assess websites (a.k.a. Crawl budget). Sites that load faster also can be crawled quicker. Always check the load times of your site’s pages during the SEO audit guide process. There are many free tools you’ll use to try this but I personally recommend these four. The steadiness of your website may be a crucial ranking factor. If your website suffers from a big lack of uptime, program crawlers and users won’t be ready to access your site.